About Us

Since 1956, Vepa Fırça has been a symbol of quality, trust, and innovation in hair and oral care. Established with local capital, our brand holds a strong position both in Turkey and globally, thanks to modern production technologies and continuously developing infrastructure.

We develop products that make daily care routines more comfortable, effective, and enjoyable. Our wide product range, extending from hairbrushes to toothbrushes, offers durability, ergonomics, and high performance combined. We view quality in production not as a standard, but as a necessity. Our production processes are guaranteed by accredited systems and periodic maintenance.



Our History
1956
A Journey Through Time Full of Success
Vepa started its commercial life.
1964
VEPA Hairbrushes: "The Superior Brushes You Can Buy on the Market"
Our quality was certified by news in the press.
Gazete Haberi
1980
A Timeless Legacy
Our old brushes became a symbol of elegance and quality.
Eski Fırçalar
1983
Mass Production of Toothbrushes Began
1990
First Export: A New Beginning
2004
Product Portfolio Development with New Comb Varieties
2008
A New Vision Strengthened by the Corporate Legacy of Okur A.Ş.
2010
Renewal of Toothbrush Packaging Line and 50% Increase in Capacity
2012
Increase in Injection Line Capacity
2016
A New Era in Our Dudullu Facility
2020
Modernization in Production Lines: 30% Increase in Efficiency
2022
300% Capacity Increase: New Machine Park
2026
Dursunbey: The Production Facility of the Future
We increased our capacity with our production facility, which combines rural development potential with modern infrastructure.
Dursunbey Fabrika
2026
We Are With You at Hundreds of Sales Points
We meet our users at our sales points, primarily Boyner, Eve, and Macrocenter!
Mağazalar

The Source of Our Strength: Okur A.Ş.

Vepa Fırça is part of Okur A.Ş., a well-established organization operating in various sectors since 1939. The group, which operates in cosmetics, food, real estate, and energy, generates global value with its sustainable growth and innovative approach.


Thanks to this strong structure, Vepa Fırça continues to grow in both local and international markets by advancing its quality-oriented production approach.